Don’t waste time, make money doing the right things

I hope you are having a great August and have enjoyed the summer so far. I had a really great summer. With attending one week-long traditional wedding. Yes, traditional weddings are looooong.

Here is a photograph of mine from the wedding with a friend, all dressed up.

august newsletter

I want to share with you how I plan my summer ahead so that I can have a lot of free time to enjoy, play, and have fun while spending quality time with my children. I plan my summer throughout the year by putting funds aside so that I can take most of the summer off. I also delegate a lot of my work and focus only on coaching my high end platinum clients, an actual high income generating activity for me.

I also have products and other homework I am able to give to my clients during summer months so that they are busy developing the new set of skills in their business while I enjoy my summer with my kids. We are all happy about it. There is always a way to work your business around your life priorities so that you can enjoy abundance of time and money to do what is important.

Here are a few tips on creating an abundant lifestyle while doing what you love and sharing your gifts and talents through your life work. These tips will also help you ease into the busy fall season by taking control of your time and energy by focusing on the right things.

Say ‘Yes’ To What’s Coming by saying ‘No,’ first

Two things women entrepreneurs struggle with is prioritizing their time and focusing on income producing activities. To make the most of your time, it is important to channel your energy in a way that naturally allows you to say ‘yes’ to what is important in your business. If you don’t consciously become aware of your time, then outside distractions will bog down your energy. It becomes difficult to say ‘no’ to what you don’t want, and ‘yes’ to what you do want.

Take Control of Your Day

If you don’t have an assistant to respond to your emails, then don’t turn on your computer first thing in the morning. Plan a 30 minute mini retreat where you can determine your most important projects for the day. Do this outside of your office. That way you can come to your office knowing the most important tasks (that hold the most energy for you). This makes it easier to resist the pull of emails and outside demands. Your mini retreat allows you to create laser focused priorities so that you can easily say ‘no’ to what you don’t want, and ‘yes’ to what you do want. 

Avoid Shiny Object Syndrome

It can be very tempting to subscribe to the free emails coming from the successful people in your industry, and then get carried away reading them. Unless you need their specific advice based on where you are in your business, unsubscribe. Check in with yourself intuitively by going inwards to see who you need to follow, and then surrender to getting the full benefit of their knowledge. Do not waste your time with ‘shiny objects’. Instead focus on the income generating activities for your particular business and the stage you are in your business. Your time will be productive and you will find ease in everything you do if you are not focused outwards.

Focus On Joy

Do the activities that bring you joy and delegate the ones you don’t like to your team. Having free time will allow you to tap into your creativity. If you are at the beginning stages of your business, and feel that you cannot afford to hire help, start small with just a few hours a month and build your way up. The most important thing is to get used to the experience of receiving help and letting go.

Remember, success is not about adding on, it is about letting go of what you don’t want so that you can say ‘yes’ to what you do want.

If you would like to apply for a 15 minute discovery session to learn how you can create abundance working 20 hours or less, visit

The session will be offered on first come first serve basis as I have limited spots available so please apply fast. The sessions will be scheduled for the second week of September.

085Zahra Efan – Professional Coach and Abundance Expert

Zahra Efan supports holistic female business owners’ breakthrough six figures in their businesses. After having experienced a lot of success in her business including a TV interview, writing for many well known magazines and being interviewed by well known names, Zahra went through a period of burn out and overwhelm. She decided to completely unplug from her business and took time to listen to her life and her business. As difficult as it was, she said no to many opportunities during that time. As a result, after taking two months off, she returned to work and with just one interview that her soul said “yes” to. She made 10k within two days, and since then she continues to increase her income every month. Zahra teaches holistic business owners how to say “yes” to selective opportunities so that they can breakthrough the next income level without working really hard.

Watch Zahra speak about The Power of Gratitude at









Become the Market You Want to Capture


When my clients come to work with me, at the beginning we look at the problems they solve for their clients as well as the results they provide. Then we look at who are the ideal people that want help solving those problems. We determine the value of their work together and I help them stretch to charge what they are worth. I have seen a perfect match in the clients they attract and who they are. Their clients are a right match for them because of who they are at the depth of their being. It inspired me to write an article on becoming the market one wants to capture.

What does “become the market you want to capture” mean? It means becoming you!—being so irresistibly attractive that your clients want to buy from you. It means owning your attractiveness! By being yourself and showing your uniqueness—owning it and letting it shine for all the world to see—you become the market you want to capture!

It also means digging deep and getting in touch with all your strengths as well as your wounds. Your clients are a right match for you not only because of your strengths, but also because of what you had to overcome to be where you are. Your history becomes your most cherished gift when you use your history to serve others.

For example, somebody who had their boundaries stepped over a lot will not only help their clients with the major problem their clients come with, but they will also help their clients solve the deeper problem of having firm but loving boundaries which in turn will help their client in all areas of their lives. The ripple effects of their work will change the lives of their clients as it has for mine. It helps them also see the value of their work which goes beyond they comprehend when they first come to work with me.

Once you own all of YOU, you start to see more clearly that:

  • There are people who are looking for exactly what you have to offer. When you share your gifts, you are responding to their desires by choosing them and claiming them as your market. The fear of rejection and sales turns into the joy of service.
  • Once you own all of your gifts, you realize that there is no competition. You—and only you—have the solution to the specific problems your clients need help with. In a unique way, only you can provide the kind and level of help they need. With that kind of conviction, you start to stand out from the rest of the market.
  • After doing deeper inner search for who you are and owning it fully, you naturally and confidently start to own your expertise status. You live, breathe, and become the market you want to capture.
  • Here are the reasons why you should become the market you want to capture:
  • When you claim your uniqueness, your clients cannot help but be attracted to you.
  • Your product or service is your creation and an extension of you. Once you say it as it really is, your clients will be attracted to you. Authenticity is very attractive.
  • Here are a few tips on implementing these ideas in your marketing material:
  • Share and connect your passion for your product and your reasons for creating it! You become your product when you speak about it with heartfelt passion!
  • Once you connect with your passion, it will come through when you talk about it in your marketing, your presentation, and everything you say and do.
  • Really own the joy you feel for your creation. Also own what it took for you to get here and I promise it will show. There is a grace about owning ones challenges.
  • Share the benefits your clients have achieved through your product and services because of where you have been and who you are.

Your unwavering belief in and love for your product and services will outshine everything else.


Zahra Efan – Professional Coach and Abundance Expert

Zahra Efan supports holistic female business owners’ breakthrough six figures in their businesses. After having experienced a lot of success in her business including a TV interview, writing for many well known magazines and being interviewed by well known names, Zahra went through a period of burn out and overwhelm. She decided to completely unplug from her business and took time to listen to her life and her business. As difficult as it was, she said no to many opportunities during that time. As a result, after taking two months off, she returned to work and with just one interview that her soul said “yes” to. She made 10k within two days, and since then she continues to increase her income every month. Zahra teaches holistic business owners how to say “yes” to selective opportunities so that they can breakthrough the next income level without working really hard.

Watch Zahra speak about The Power of Gratitude at


Money Cannot Come To An Angry Heart

Money, Abundance, Business,

Money, Abundance, Business,

When we are in a heart centered business we need to generate income sharing our heart gifts. However if our heart is bleeding and there is hurt around money experiences, it is very difficult to make a good income doing what we love.

20 years ago, after finally divorcing my ex-husband who was physically abusive, I migrated to Canada leaving my family behind in England, with no money and my family closed all the doors on me as divorce wasn’t acceptable in our family system.

I wasn’t raised in a poor family. My family had lots of money, but they were not willing to share it with me if I didn’t follow their rules.

After my relationship with my family didn’t work, I decided I didn’t like rich people. I was certain that people with money had no values and didn’t care for each other. I was also sure money was a trap rich people used to get people to do what they wanted. After all, that was my experience with my family. Their love was very conditional. All of these thoughts and decisions were not conscious, they were hidden deep down in my subconscious.

When I found myself in a situation where I was making less money than my expenses, being in a long distance relationship, and not being clear on my career path, I hit rock bottom.

It forced me to look inwards and change my beliefs around rich people and money. Since my relationship wounds happened in relationship with other people, I had to heal my relationship with other people in relation to money.

I totally believe we don’t create money issues alone, nor can we heal them in isolation. Anger wastes a lot of energy. It keeps us in conflict and in judgement of the very thing we want. Resolving our anger in relationship with money is the key to be completely free of money issues.

To grow in business, we need to colloborate with others, and our money issues will show up if they are not healed. They can show up in asking for money from our clients, charging for our value as well as trusting to pay others for the services we receive from them. (We do need to hire people in order to have more time to work at what we are good at and expand our horizon.) Broken trust shows up everywhere until it is healed, transformed and dealt with, in business and in life.

After doing my own money work and seeing my life and business flourish beyond my imagination, or I should say aligned with my imagination :), I see my clients receive miraculous results after they do inner money work.

We need money to be totally free and have more choices in life. We really cannot express our love for humanity unless we have our own money issues resolved. I work with a lot of healers and when they first come to work with me, I see that the same wounds that caused them to become a healer also stop them from charging their worth. I understand their intention, I acknowledge they want to help. I also see the gift of sensitivity they have because of their wounds, only after they start to charge fairly for their life work, their true light returns. They see their value and the ripple effect of asking for their value and getting what they are worth creates a shift that is lasting and is truly gratifying and an abundant experience for me to witness.

Remember, we cannot give to others what we don’t have. If we want to give charity or make a difference for people around the world, writing a cheque helps. There are other means of giving too like giving of our time. However, even if we cannot physically go to Africa, we can still contribute by donating money.

I would invite you to take a look at your life where you had hurtful money experiences and how they are affecting your ability to manifest abundance today.



Zahra Efan is an Abundant Business Coach, Best Selling Author, a Key Note speaker and a Trainer. Most importantly, she is a mother of two children and a wife, also a social activist at heart who wears many hats along with working with her fabulous clients.

She specializes in supporting creative female entrepreneurs to create financially successful businesses and soul satisfying abundant lifestyles. She combines her background in marketing and sales with her intuition to guide her clients toward successful businesses and fulfilling lives.

Zahra has been published in media extensively and has 30+ media interview including appearing on TV and Radio speaking about principles of abundance in business and life. One of her recent key note speech was at Vancouver’s Top Entrepreneurs event. She has also been published along side Debbie Ford in Aspire Magazine along with many other publications including best-selling book ‘Manifesting In High Heels.’

Zahra’s clients are located all over the world including Canada, Australia, and the United States. Zahra works with selected number of private clients, teaches group programs and gives workshop and key note speeches to large audiences. Her passion is to support female entrepreneurs creating a successful business with ease, joy and abundance.

To get a Free Video Series on healing your relationship with money, visit 3 Tips on Healing Your Relationship with Money

Create an Abundant Business Through the Power of Gratitude

As Holistic Business Owners, we often have our own healing journey that sets us on a path to help others. However, until we find the gifts in our own story, and feel grateful for our own challenges, it is difficult to help others overcome their challenges.

Watch this video to learn how you can use the power of gratitude to help you transform your pain and create an abundant business and life!

Fear of Visibility

It was been a while since I have sent a newsletter. A lot has been happening in my business and life. I have missed writing and missed connecting with you as writing a newsletter has been one of my favourite ways to connect with you, and I have done it consistently since 2007. I have loved writing so much that I won email excellence award in 2009, so what stopped me from not writing consistently since the beginning of this year.

Fear of Visibility……

hidingFear Of Visibility

One would think with 30+ on and off line media interviews, I would have no fear of visibility, but it is interesting the defenses ego builds around itself to keep itself safe from shining. After a successful telesummit in September, instead of feeling excited about launching new programs and adding new platinum clients to my business, I felt as if I needed to create space to listen to something inside of myself.

And I know what that means for me is that I need to let the heart speak. After celebrating the success of my telesummit, as much as I wanted to jump ahead and launch things, my body and my soul knew that I needed to listen to the still-ness so that the new could emerge. I knew I needed to create the space to welcome this new phase in my life.

I have learnt from the previous experiences in my business that just before the growth in my business, whether it was during the time my message was evolving/changing in a big way, or whether it was when I needed to upgrade my clients from hourly to platinum style, the feeling of something changing was there. An inner knowing that there is more….but not knowing what.

I also know when I don’t pay attention to that feeling and act quickly without getting clear on the right next step, I am heading for a burnt out or making a hasty decision to soon, experiencing an unsuccessful launch or not a soul satisfying one. (This is not during times when someone is holding themselves back to take action due to the fear, the two feelings are different) This feeling is usually before or after the major growth and during the times when a major decision needs to be made internally or externally. I know this feeling too well having gone through many breakdowns before a breakthrough in my life and business.

I did what I would ask my clients to do during these times. Slow down….Yes, it isn’t always easy, but knowing when to slow down and when to move forward is a dance everyone needs to learn in their life and business.

As I slowed down, I realized and listened. I realized I was really afraid of being visible in this new way that was emerging. Despite of the huge on-line success, I HAVE BEEN HIDING. My inner dark side was keeping me safe doing the on-line stuff whereas my soul was yearning the feeling of community. Meeting people in-person, networking, speaking to grow my business were some of the things I was longing to do. The comfort and confident of on-line presence was turning into boredom (and it wasn’t about managing my energy, I frequently took mini retreats at cafe’s during my working days instead of working in my office)

What it was that I needed to grow and face my next level of visibility, and for me it was in-person contact with other women. And yes, I have a great social circle, but this time it was about sharing my message in-person, getting visible and vulnerable selling from the stage(asking for the money), claiming my value speaking in-person. Really really exposing myself and risking feeling rejected. It scared me.

With the new awareness also comes responsibility to follow through and comes along the fear. A new kind of fear. ‘What if I went out to speak and people didn’t like me as much as they like me on-line.’ ‘What if I went networking and people thought, ‘oh, she isn’t’ what I thought?’ Yes, I had those voices and that had stopped me from speaking and meeting people in-person and creating the community that I had been craving to create. Yes, I had taught workshops before, but it was different this time, after taking a break from speaking in-person to raise my son and building a big on-line presence, I had changed, so had my business and my media presence and my message. And now I was being asked to share this new self. The desire to hug people in-person, shifting their and my energy through making the energetic physical contact felt exhilarating as well as scary to me.

As I became aware what was holding me back and what was making me restless, I knew I could no longer do that. No matter how hard it was to put the on-line stuff on hold, I knew that I needed to do that to face my fear of visibility. Yes, it was no longer okay for me to feel safe.

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom” Anaïs Nin

So I decided to blossom. As most things happen after a breakdown of something old, when we welcome the soul whispering and let the old die, we welcome the new. But it starts with first making a decision.

Right after the awareness and me making a decision to speak, I was asked to speak at Vancouver Top Entrepreneurs, event. The audiences didn’t think I or my ideas were weird (as I thought they might think I was received well and sold a lot from the stage and since then I haven’t looked back.

For some of us, the awareness comes suddenly, and for others it is the slow dying of the old and re-birth of the new that brings us to our next path. With me, the restlessness was building gradually, until I became aware of what was missing.

I made a decision to slow down so that I could fasten up. While slowing down, I realized I had become comfortable with my on-line presence and I needed to step out of my comfort zone by speaking in-person to larger audiences.

Since then I am continuing to put myself in situations that I was afraid of before and surprisingly, I am really enjoying being out there, networking, speaking, etc. Infect, the way I see networking now has totally changed than the way I saw it before. It has a more spiritual and fun element to it.

10th annual Woman Of Worth WOW Conference

Women Of Worth

I’ll be at the one-of-a-kind 10th annual Woman Of Worth WOW Conference on Saturday, May 31st, and because I’m a guest of an award finalist I can extend HALF-PRICE registration for you and your guests so you can join me!

Only until Midnight May 6th at this private page:

Event details at:

(After reviewing the Event page, make sure you go to the private registration page above to receive half-price.   This is only available by private invitation and only available until Midnight May 6th – it’s NOT on the public website).

WOW is a deeply impactful day of Empowered Leadership with world-class speakers, entertainment, lunch and more.  You might even consider putting a reserved Table of 10 together, as one seat is free.  It’s a great perk to be able to share this with my community, and I’d be delighted to have you join me at WOW – it’s the event of the year for women!

At WOW you learn from some of the world’s best, but you also celebrate and heighten your awareness of who you are, why you’re here, and how deeply you matter … which is the most powerful place to lead from.

And I believe every woman is a ‘woman of worth’.

I encourage you to celebrate your worth and take a day for yourself to get filled up, nurtured and excited about whats possible.


Do You Tell The Truth

authenticityIn the last newsletter, I shared about my need to slow down and rest. I had also shared on social media that I was resting during the month of January and planned on returning to work when my natural rhythms return. However, my authentic sharing got me into a little trouble.

I was scheduled to speak at Vancouver’s Top Entrepreneurs Event on January the 25th. Another well-known coach contacted the event organizer and told them that I was struggling and needed to slow down so if they needed to replace a speaker, she would be happy to replace me, and would also help promote the event.

When the organizer (who is also a dear friend) asked me about the situation and about my authentic sharing on social media, I respectfully told them that if the promotion was needed for the event, it was okay with me if they went with the other speaker. I explained that my sharing was just being open about my challenges along with my successes and I was excited to speak.

The organizer being a professional as they are, honoured me and explained that being a professional and the event organizer, they needed to check in with their speakers and I completely understood. The event was house full and we rocked it.

What I would like to ask you my dear ones, do you prefer an expert who only shares the successes or the one who also shares the challenges of being in business and how to manage your energy around those challenges.

Being a feminine coach for women, I am a strong advocate of being vulnerable. To me, being vulnerable also means being strong. A flower blossoms with support and dies without enough water, air and sunshine. Feminine energy is very much like that. It flourishes with support and withers without support.

A coach for women who likes to operate from her feminine energy(feminine energy is open, receiving sharing) I believe in sharing the challenges and being vulnerable about my growth, and that was my intention in sharing the truth of where I was with you in my last newsletter as well as on the social media.

Dear ones, would you post a comment on my blog and let me know if you prefer authentic sharing in business or do you get inspired from hearing the success stories only. I would love to know!



Tap Into Your Intuition To Make More Money

As female business owners, we are blessed with the gift of intuition.  It is very important to connect with your intuition before making business decisions. However, if you are running from activity to activity, you have little time to rest and tune into your body’s wisdom.  Connecting with your intuition will not only allow you to make better business decisions, but it will also help you attract more opportunities, and in turn, allow you to make more money.

Here are few simple steps to tuning into your intuition:

Take Naps When You Need Them

Resting and sleeping sharpens your ability to tune in and listen to the messages that are being sent to you divinely.  If you are feeling really tired, sleep on it.  I mean literally, take a nap, and then visit your intention to make a decision.  After a good nap, your mind will be much sharper and clearer to make a decision.  You might even get an answer to your question via email or another venue while you are sleeping and trusting the universe to work through your decisions.

Do Easy Meditative Activities

If you are the kind of person who can meditate, great!  If you cannot, just do something that relaxes your busy mind so you are not thinking about your business at that time.  It could be a walk, strolling around a craft store, or just being in the house puttering, drinking tea, or visiting with girlfriends painting nails, trying on clothes.  Whatever brings you to your body and gives you a sense of ease is good to put you into your creative, meditative mode.  This will allow you to receive ideas and inspiration from your intuitive side.

Pay Attention To Your Energy

Always listen to which direction your energy is flowing.  Are you feeling inclined to write your newsletters, or is your energy moving towards producing videos?  Plan your marketing activities around your passionate energy so that you spread your activities in a way that produces, rather than depletes, energy for you.  Discuss with a good business coach how your natural abilities can help you market your business effortlessly.



If you haven’t already, get the *FREE* copy of the ‘Abundance in Business,’ e-book by visiting here.

V.I.P Day

I had an awesome V.I.P Day with my client at the Sheraton Guildford in Surrey.

When doing internal work with my clients to help them create external results, I am continually amazed at the outcomes. By clearing internal obstacles, these clients allow the path to success to become simpler and quicker.

I believe that we are all born with this potential to bring forth who we are. Somewhere along the way in our lives, however, we adapt to the conditioning of those around us and start hiding our true identity. The real magic is in exploring and embracing who we are when we first came to this planet so that we can get in touch with our natural gifts and share them with others to make a difference in the world. When we share our essence in our marketing, clients are naturally drawn to us.

Here is a photo of my client Rosalyn and I after the retreat. Rosalyn is holding her money archetype card which is ‘Love’.


Rosalyn demonstrated the courage to access her magic. She discovered that what she needed the most was ‘love’, and so she worked on clearing energy that was standing in her way of what she wanted. And in so doing, she also let go of the contracts that no longer served her. Although the intention of these contracts was love for others, Rosalyn realized she needed to have self-love as her first goal. This allowed her to give herself the permission to take care of the self first and foremost. Now, with new decisions and contracts formed to make herself a first priority in her life, she is on her way to creating more income.

Rosalyn also discovered that when we can let go of the emotional charge around debts, it becomes easier to clear the physical manifestation of it. When clearing her family’s money legacy and creating one of her own, Rosalyn formulated particular affirmations that will help her move forward in her business. She has written them on a large sheet of paper and posted them in her office to serve as a visual reminder of what is her new focus. We all have a unique, family money blueprint; therefore, we all have individual affirmations specifically designed for our own clearing process. Here is a poster of Rosalyn’s affirmations.

Rosalyn signed up for a four month platinum program with me and I am really excited to support her in creating the business of her dreams. I am really proud of her courage to be willing to do the work she is doing.

If you would like to apply for a V.I.P. day, please take up this great opportunity. I only have one spot available for the month of April. To apply for a discovery session to explore your relationship with money and experience a breakthrough with it so that you can attract more clients and more income with ease, click here.

The complimentary session is meant to be a means to explore if you would like to work together in a V.I.P day setting. It is recommended, therefore, that you only request a session if you currently have the resources or desire to invest in your business.

What is a V.I.P. Day?

Just like any other in-person retreat experience, we create ‘4 hours of transformational money experience,’ over the phone or in-person if you live locally. Some of my clients also travel to Vancouver for a V.I.P Day with me. By the end of our 4 hour one-on-one time, you will walk away with new tools, strategies and a-ha’s to increase your income right away. You will also get all the templates and handouts that we use during the exercises.

It is truly a transformational experience to go through the depths of your relationship with money. Read the following articles that I wrote for more information on relationships with money.

What Does Your Love Life Have To Do With Making More Money

How Do You Let Money Energy Leak?

To apply for the Abundant Money Retreat 15 minute exploratory Session, click hereThe deadline to apply for the V.I.P Virtual Abundant Money Retreat is April 23rd, 2012.

I will be interviewing only 5 people for this unique opportunity so please apply fast to get secure your complimentary spot.

To apply click here.



If you haven’t already, get the *FREE* copy of the ‘Abundance in Business,’ e-book by visiting here.

Stepping Big Starts Internally

You want to step up big in your business. You see your potential, but the inner voices get a hold of you and you start to see all the obstacles in your way. I strongly believe in clearing the energy internally to pave a way for more abundance to enter your life. Here are 3 steps that you can take to tame those inner voices so that you can step up to claim the income you would like to make.

Welcome All The Inner Voices

Instead of changing the inner voices to positive ones right away, first, welcome all the negative ones with their full capacity. Stay with them. Let them move through your body. Accept your emotions, even if they are of grief or sadness. Whichever emotions come up, let them be there. Once you can be with your limiting voices, you won’t be allowing them to grow stronger. Instead, they will lose their power over you. You will be able to see them for what they are- an illusion based on somebody else’s reality of life, somebody from your childhood.

Face Your Vulnerability

Once you face your vulnerability, the illusion of limiting inner voices- all of the reasons these voices give you for why you cannot shine big- will disappear. You can now plant new seeds. This includes looking at your goals, looking at the possibilities that are available to you, and seeing your potential for shining big. In this way, you can create a fertile ground for the new possibilities to enter.

Making Space for The New

By welcoming inner voices, you are also releasing them from your consciousness. You are now ready to fill the holes with new realities and possibilities. Now it is time to pick up your new goals and create a plan for achieving them.



If you haven’t already, get the *FREE* copy of the ‘Abundance in Business,’ e-book by visiting here.