I remember a conversation I had with another business coach who shared with me that people don’t buy products, people buy people. This is so true. What she meant was that we buy from people whom we like, know and trust.
How does one build trust? How does one connect with wider audiences in the world of the internet and take advantage of reaching people globally to sell their services and products?
In one of my previous newsletters, I shared some basics tips about getting started on-line to sell your services. To read it, click here.
In today’s newsletter, I am going to take this one step further, and teach you how to build relationships with these viewers and how to ask your web visitors to subscribe to your newsletters.
The key is to give your viewers a taste of your services by creating a free product by which you would share your expertise. Just asking people to subscribe to your newsletter is not enough anymore. You need to give them some incentive to subscribe to your updates.
Do not hesitate to provide the best value in your free product. Remember, if you provide great value, and people experience your brilliant work via a free product, you are building a lasting relationship with them. They will then want to continue to receive further updates from you. Eventually, they will become your clients, and you can continue to serve them by providing great value at different price points, starting with the free product on your website.
What to consider when creating your free product:
- Which problems are you trying to solve with your free product?
- What change could the free product bring about in the potential client if she reads, listens to, or works through the exercises provided in it?
- Think of short term benefits the person could immediately receive if they applied the ideas in your free product.
- You can include stories and examples from your current clients’ experiences (Remember to always ask your clients’ permission first, especially if you are using their real names).
- You can also add testimonials or bio information on the last page.
- Include an action step that the potential client can take to benefit from what you have shared in your free product.
Lastly, make sure to use an enticing title for your free product; a result-oriented title, preferably with a deadline. For example:
- How to fill your workshop in the next 30 days.
- How to get your first 3 clients even if you are new to the business.
- How to make more money and work less.
Ideas for a free product:
Your free product does not have to be a lengthy book, especially if you are not a writer. It could be:
- An audio recording
- A video recording
- An inspiring interview
- A report
- A check list
- An exercise booklet with questions and fill-in-the-blank answers
Ideas are endless; so are possibilities. Start with where you are now, and let the world respond to you so that you can shine your brilliance one step at a time.
If you haven’t already, get the *FREE* copy of the beautiful ‘Abundance in Business,’ e-book by visiting here.